How do we start?
Creating the Digital Strategic North
Our work methodology involves different fundamental processes: the analysis and review of the digital ecosystem, value proposition, user experience and content. What you see with the naked eye is never enough, for that reason, we investigate until we find the points of improvement. These are the bases to create the digital strategic north.
What tactics does an IMC strategy involve?
How will we evaluate your presence in the digital ecosystem?
If you have a great idea in mind, trust our multidisciplinary team of professionals who will gladly guide you step by step so you can meet your goals and objectives.
If you have not finished landing a value proposition that makes you stand out in a globalized environment such as digital ecosystems, we help you give a memorable product or service a voice and personality.
We’ll analyze your digital identity and the tools you currently use to position your brand. We will measure their performance and effectiveness by detecting points of improvement in the user experience, interface and content.
Knowing the customer’s life cycle is key to developing their experience. Once we have defined your value proposition, we will define the path that your audience will travel.
We’ll analyze the way in which your brand communicates, identifying the pillars of digital content that will serve to define a clear communication strategy within the digital ecosystem.
We have tools that allow us to identify competitors, comments, conversations, opinions, preferences and user data that will be used to measure the performance of your digital ecosystem.