How do we start?

Creating the Digital Strategic North

Our work methodology involves different fundamental processes: the analysis and review of the digital ecosystem, value proposition, user experience and content. What you see with the naked eye is never enough, for that reason, we investigate until we find the points of improvement. These are the bases to create the digital strategic north.

What tactics does an IMC strategy involve?

AWARENESS
recognition

Developing a value proposition and a brand personality that reflects the values and attributes of the company.

CONSIDERATION
Exposition

Implementation of digital marketing campaigns. We establish the creative concept and propagate it within the digital ecosystem.

Acquisition
Sales

We work with clear objectives aimed at generating results. 

Retention
Loyalty

The strategy does not end with the sale, on the contrary, it begins the retention of customers to ensure future sales.

How will we evaluate your presence in the digital ecosystem?

Analysis and Evaluation of Digital Projects

If you have a great idea in mind, trust our multidisciplinary team of professionals who will gladly guide you step by step so you can meet your goals and objectives.

Review of the Digital Value and Personality Proposal

If you have not finished landing a value proposition that makes you stand out in a globalized environment such as digital ecosystems, we help you give a memorable product or service a voice and personality.

User Experience Analysis

We’ll analyze your digital identity and the tools you currently use to position your brand. We will measure their performance and effectiveness by detecting points of improvement in the user experience, interface and content.

Digital Customer Journey

Knowing the customer’s life cycle is key to developing their experience. Once we have defined your value proposition, we will define the path that your audience will travel.

Content Diagnosis

We’ll analyze the way in which your brand communicates, identifying the pillars of digital content that will serve to define a clear communication strategy within the digital ecosystem.

Social Listening

We have tools that allow us to identify competitors, comments, conversations, opinions, preferences and user data that will be used to measure the performance of your digital ecosystem.

Are you looking to acquire more customers through the web? Let us help you achieve your goals.

Establishing the basis of

Web Positioning

We place you in a privileged place in the digital ecosystems. We use different techniques and specialized systems to position you in web search engines, social networks and digital platforms.

Search Engines

Through Websites, Landings Pages and Single Pages. Web search engines, Google, Yahoo!, Bing, among others.

Social Media & Digital PR

Digital profiles (Look & Feel) and placement of publications in digital media thanks to PR Newswire.

Reach more customers with

Inbound Marketing

We establish the essence of your brand in digital communication and then attract customers. We implement Inbound Marketing tactics to achieve profitability of the digital ecosystem according to your business needs.

Traffic Attraction

We implement Content Marketing, Social Networks, SEM and Digital Sales Funnel strategies.

Conversion

Lead Generation, Pipeline Marketing & Database Consolidation.

Marketing Automation

Lead Scoring & Nurturing. We take care of your customer base.

Loyalty

CRM and Loyalty Programs. We follow up the Digital After Sales.

Software Tools

We select the best tools according to the needs of our customers.

Technology connects us easier,

Let’s talk about your project

Get in touch with us and let’s work an IMC project hand in hand today.

info@indevii.com



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