Industry 4.0

We are in the era of the application of new technologies within the production industry, this being the prelude to industry 4.0, also known as the fourth industrial revolution.

We talk about the implementation of the Internet of Things (IoT) within the industrial model, which makes the integration of productive processes viable. This allows the connection between machines and devices that connect to the network, making it possible to obtain relevant data and information.

This change allows the integration of intelligent infrastructures and the digitalization of methodologies through the automation and intercommunication of systems and processes.

Production processes evolve to efficiency and autonomy. The innovative vision in this concept allows industrial processes to be more decentralized to make technological devices connect an entire production chain.

Some examples of the implementation of these technologies in intelligent industries are cyber-physical systems, artificial intelligence (AI), 3D printing, augmented reality (AR), the use of Big Data, cloud storage, among others.

Industry 4.0 is evolving towards process automation, however, seven basic principles are established for its implementation:

Real time data collection

The possibility of capturing data instantly (machinery, operations and production chain), will allow the analysis of productivity and decision making in real time.

Virtual Monitoring Systems (IoT)

Virtual systems are a virtual copy proposal of the smart factory through various sensors scattered throughout the area. In this way, it is possible to remotely monitor and track all your systems and processes.


The ability to generate a virtual copy of the factory through data collection and modeling of industrial (physical) processes, obtaining virtual plant models and simulation models.


Decentralization is the idea that machines connected in factories are capable of making autonomous decisions. Within the electricity sector, a system that allows the management of energy purchase and sale transactions can be implemented without the need for the human factor through artificial intelligence. In addition, in the case of manufacturing, the machines will have the ability to assess the needs of the factory and provide information about their work cycle in real time.

Service Orientation

It is a concept in which software can offer solutions such as services connected to the entire industry, in the form of a catalog of services that allows interaction and creation of new applications. Basically this connection is geared towards a user experience outside the organization.


It basically means the interconnection between the elements of the intelligent factory (material and human), through the use of the Internet of Things (IoT). This is to collect key information for Big Data, which will eventually allow companies to monitor operations in order to optimize key processes. The ability to communicate all the elements of the factory, cyber-physical systems, robots, corporate information systems, smart products and people, as well as third-party systems.

Modularity and scalability

Modularity allows maximum flexibility in the smart factory for adding, replacing or subtracting items and changing tasks. The flexibility and elasticity to adapt to the needs of the industry and the business at all times, with the facility to scale the technical capacity of the system according to the technical requirements required by the evolution of the business demand in each case.

The impacts of Industry 4.0

With smart factories, various changes will occur in the way products are manufactured, generating repercussion in various market sectors. The expectation is that the influence of Industry 4.0 in the industrial sector is comparable to the Internet in electronic commerce. This change varies from the geographical location, since in certain sectors this evolution can have an impact on the employment situation of many operators, technicians and people in charge of handling machinery.

One of the main impacts is the reduction of professionals in operational functions and the increase of professionals occupying strategic functions. With process automation, some tasks will be commissioned by machines, so new demands will arise for people. This type of innovation will cause specialization in new types of technologies that will be adapted according to the needs of the industry.

Another thing to consider is the possibility of customizing products in smart factories, with better quality and lower cost. Many companies already seek to integrate the needs and preferences of each customer to the product, and automation makes this entire production process more efficient, resulting in a considerable cost reduction.

The situation in Latin America

The development of the digital ecosystem in Latin American countries is essential for us to advance in Industry 4.0. In addition, the incorporation of digital technologies may be the key to increasing productivity and competitiveness in the region.

According to research done by the Center for Telecommunications Studies in Latin America, the 1% increase in the digitization index can result in a 0.32% increase in the GDP of a country.
Many specialists in the field believe that digitalization is the necessary lever for the economic and social development of the region.

Countries in Latin America are still starting in this sense of Industry 4.0. Mexico, Colombia, Brazil and Chile, for example, are some that have already begun to bet on optimization and operational efficiency in industrial production.

However, it is indisputable that there is a great opportunity for growth of Industry 4.0 in Latin America, but there is still a long way to go!

The first step is to start implementing initiatives such as the development of a web identity, application and / or platform to provide an experience that focuses mainly on the user, whether internal or external. As this type of technology begins to be adopted, the industry will eventually need to innovate in order to adapt to a technological world in constant change.

Marketing in Industry 4.0

Marketing within the digital ecosystem has become an essential communication channel for the industry, since it not only allows them to cover new market niches through the acquisition of potential customers (Leads), it also allows them to position themselves to open the way to new business opportunities.

A good online positioning not only allows to establish an effective communication flow with potential clients, it also opens the way to the loyalty of existing customers and build a good relationship with all those who are related to the company (suppliers).

Many companies in the industrial sector do not have a great presence on the web. Therefore, it is important to consider brand strengthening in digital media as the first step towards innovation.

What are the benefits of industry 4.0?

  • Increased productivity and better resource management.
  • More efficient decision making based on real information.
  • Optimal and integrated production processes.
  • Increased flexibility to achieve massive and personalized production in real time.
  • Direct communication between clients and organizations, which implies that we can know better what customers need.
  • Reduction of manufacturing time both in the designs of new products and in the marketing of these.
  • Reduction of the percentage of defects or losses in the factories since it will be possible to test the prototypes in a virtual way and the assembly lines will be optimized.




The tools that give us the possibility of migrating to the digital world are of various options and functions, we can gladly advise you during the process.

Learn about our way of working through our specialized service: DAD.

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