Email Marketing Benefits
Email Marketing is a very powerful tool, through which we communicate with users through emails, in order to attract potential customers to our business.
By carrying out Email Marketing campaigns, we manage to reach our potential clients by optimizing the time and resources available. In addition, we avoid incurring printing, advertising, and other costs.
Speed and efficiency
If we compare it with the rest of the advertising media, we can personalize and segment our campaigns as much as possible and we can even disseminate them through social networks, thus optimizing the impact on our followers.
Email Marketing gives us almost immediately data on the success of our campaigns through different indicators: open rate, number of clicks or the bounce rate.
Another truly important and beneficial feature of Email Marketing is the enormous segmentation capacity that we can carry out when sending to our customer database, being able to apply different criteria and segmentation models.